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One of ten new cable channels offered at no additional charge to QUBE cable subscribers was C-3, which showed Pinwheel exclusively from 7 a.m. Nickelodeon's history dates back to December 1, 1977, when QUBE, the first two-way major market interactive cable television system was launched in Columbus, Ohio by Warner Cable (owned by Warner Communications, and predecessor to Warner-Amex Satellite Entertainment). 2.4 Nickelodeon Programming Blocks on Other Channels.2.3 Seasonal Programming Blocks and Events.1.4 Rebranding, Future Plans and Critical Reception (2009–present).1.2 Relaunch as Nickelodeon and National Expansion (1979–1990).
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Since 2018, Nickelodeon has been run by president and chief executive officer, Brian Robbins. Both services are sometimes collectively referred to as "Nickelodeon/Nick at Nite", due to their common association as two individual channels sharing a single channel space.
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Since 1985, it has shared its channel space with Nick at Nite, a nighttime service that broadcasts during the interim hours and features reruns of older primetime sitcoms, along with some original series and feature films, and is treated as a separate channel from Nickelodeon by A.C. to 8 p.m., on Thursdays and Fridays from 7 a.m. It broadcasts Sundays through Wednesdays from 7 a.m. Aimed mainly at pre-schoolers, children, pre-teens, and teenagers 2–16 years of age. Nickelodeon (styled as nickelodeon, commonly referred to as simply Nick, and originally called Pinwheel) is an American basic cable and satellite television network that is owned by the MTV Networks Kids & Family Group, a unit of the ViacomCBS Domestic Media Networks division of ViacomCBS. Nick at Nite, Nicktoons, Nick Jr., TeenNick, TV Land, MTV, MTV2, Tr3s, MTV Hits, MTV Jams, mtvU, Palladia, VH1, VH1 Classic, VH1 Soul, CMT, CMT Pure Country, Comedy Central, Logo,